Business Details
37 Years
experience
Your Trusted Partner for Hotel & Restaurant Management Solutions
Summit Hospitality Group has been a leader in hotel and restaurant management since 1989, delivering innovative solutions that combine financial acumen, development expertise, and operational excellence. Our team brings decades of collective experience in hospitality, ensuring each property we manage achieves optimal performance while maintaining brand integrity. We specialize in creating tailored strategies for hotel operations, sales, and revenue management, supported by a proven track record of award-winning developments across North Carolina. Our commitment to quality is reflected in partnerships with major brands like Marriott and Hilton, as well as our recognition through industry awards such as Marriott's Partnership Circle Award.With a focus on asset preservation and guest satisfaction, we operate 18 properties valued at nearly $500 million, serving markets including Raleigh, Charlotte, and Wilmington. Our approach integrates hands-on management with data-driven financial analysis to maximize returns for clients while fostering a positive work environment for over 700 employees. Through community engagement and strategic investments, we continue to shape the hospitality landscape with projects that align with local needs and market demands.
Services
Hotel Management
Restaurant Management
Development Consulting
Sales & Marketing
Financial Management
Details
- Year established: 1989
Highlights and features
- We have 35+ years of experience managing award-winning hotel properties across North Carolina.
- Our portfolio includes 18 properties recognized with top industry awards from Marriott and Hilton.
- We implement customized revenue management strategies proven to increase hotel profitability.
- Our team holds longstanding partnerships with major hospitality brands like Marriott and Hilton.
- We maintain a 95% guest satisfaction rate across our managed properties.
What people say
Award-winning properties
Strategic management
Community involvement
Proven track record
Brand partnerships
Services
Hotel Management
Summit Hospitality Group provides comprehensive hotel management services covering daily operations, staff training, and guest experience optimization. Our approach combines industry expertise with localized strategies to maximize occupancy rates and revenue. We maintain strict quality control standards while adapting to market trends and guest preferences.
Restaurant Management
Our restaurant management division oversees full-service dining operations within hotel properties. We focus on creating distinctive culinary experiences that reflect regional flavors while maintaining operational efficiency. Services include menu development, staff training, and integration with overall property branding strategies.
Development Consulting
We offer end-to-end development consulting for new hotel projects, including site selection, brand partnerships, and construction oversight. Our team ensures projects meet financial targets while aligning with market demands and regulatory requirements through strategic planning and execution.
Sales & Marketing
Our sales and marketing team creates customized strategies to boost property visibility and occupancy. We utilize digital marketing, direct sales channels, and revenue management systems to optimize pricing and maximize returns across all managed properties.
Financial Management
We provide centralized financial management for hospitality operations, including budgeting, forecasting, and performance analysis. Our team ensures financial compliance while identifying opportunities to improve profitability through cost control and revenue optimization strategies.
People
R. Doyle Parrish
President & CEO
With over 30 years in hospitality, R. Doyle Parrish leads Summit Hospitality Group's strategic direction. He has overseen the development of 18 properties and maintains strong brand partnerships with major hotel chains.
Debbie Capps
Business Manager
Debbie Capps manages financial operations and administrative functions for Summit Hospitality Group. Her expertise in hospitality accounting ensures efficient financial management across all 18 properties in the portfolio.
Craig Austin
Market Manager Charlotte | Winston-Salem
Craig Austin oversees market operations in Charlotte and Winston-Salem, focusing on optimizing property performance and maintaining high guest satisfaction scores across assigned regions.
Nidal Alawar
Market Manager North Raleigh
Nidal Alawar manages North Raleigh properties, implementing operational strategies that align with Summit's quality standards while addressing local market conditions and guest expectations.
Pete Byers
Market Manager Downtown Raleigh
Pete Byers supervises Downtown Raleigh properties, focusing on urban hospitality operations and ensuring seamless integration with the city's tourism and event infrastructure.
Questions
What hotel brands does Summit Hospitality Group work with?
We partner with major brands including Marriott, Hilton, Hampton Inn, and Hyatt Place across our 18 managed properties.
How many hotels does Summit Hospitality Group manage?
We currently own and operate 18 award-winning hotels and restaurants across North Carolina.
What services does Summit Hospitality Group offer?
We provide comprehensive hotel management, restaurant operations, development consulting, sales & marketing, and financial management services.
Where are Summit Hospitality Group's properties located?
Our properties span North Carolina in Raleigh, Durham, Chapel Hill, Charlotte, Winston-Salem, Wilmington, and Pinehurst.
Has Summit Hospitality Group received industry awards?
Yes, we've received multiple awards including Marriott's Partnership Circle Award and Hampton Inn's Inn of the Year.
