Business Details
42 Years
experience
Your Trusted Skin Care Clinic in Cheektowaga, NY
Founded in 1984, Desired Image has dedicated over three decades to transforming skin health through personalized clinical skincare solutions. Our approach combines advanced aesthetic treatments with individualized consultations to address unique client needs. Led by owner Brenda Romanow, a licensed esthetician with extensive industry experience, we specialize in anti-aging therapies, acne management, and innovative treatments like ultrasound and cold light therapy. Our team prioritizes education, offering clients guidance on home care product formulation and skincare habits.With a focus on gentle, effective techniques and high-quality products, we serve clients across Buffalo, Cheektowaga, and surrounding New York communities. Our commitment to continuous learning and adaptation ensures clients receive cutting-edge treatments backed by scientific research. By maintaining a client-centered philosophy, we build lasting relationships while delivering measurable improvements in skin health and appearance.
Services
Acne Treatments
Anti-Aging Therapies
Lash Extensions
Biological Peels
Sugaring Hair Removal
Cold Light Therapy
Ultrasound Treatments
Skin Consultations
Color Analysis
Makeup Application
Details
- Year established: 1984
Highlights and features
- We offer over 30 years of clinical skincare expertise in Cheektowaga, NY
- Our treatments combine advanced technology with personalized consultation approaches
- Owner Brenda Romanow is a certified esthetician and former New York State Board Aesthetics Examiner
- We provide custom-blended skincare products formulated to individual client needs
- Our service menu includes innovative treatments like EMS and cold light therapy
What people say
ABSOLUTELY wonderful
Highly recommend
Extremely impressed
Wealth of knowledge
Monthly appointments
Services
Acne Treatments
Customized acne treatment protocols address individual skin concerns through combination of in-house procedures and home care regimens. Our approach targets hormonal, dietary, and lifestyle factors contributing to breakouts. Treatments incorporate gentle exfoliation and specialized product formulations to reduce inflammation and prevent future occurrences.
Cold Light Therapy
Non-thermal light treatment utilizing red, blue, and near-infrared wavelengths to improve skin texture and tone. This NASA-developed technology stimulates cellular renewal without downtime. Sessions address fine lines, hyperpigmentation, and acne while allowing immediate makeup application post-treatment.
Sugaring Hair Removal
Gentle hair removal technique using natural sugar paste applied at room temperature. Effective for facial and body hair removal including sensitive areas. The process exfoliates while minimizing skin irritation compared to traditional waxing methods.
Biological Peels
Mild exfoliation treatments using natural enzymes and vitamins to remove dead skin cells. These peels improve skin texture and brightness with minimal irritation. Formulations are adjusted based on individual skin type and condition during consultation.
Skin Consultations
Comprehensive assessment of skin health including type, condition, and environmental factors. Our specialists evaluate hydration levels, sun damage, and product compatibility. Consultations guide personalized treatment plans and home care product recommendations.
People
Brenda Romanow
Owner & Lead Esthetician
Certified esthetician with 30+ years of clinical experience, former New York State Board Aesthetics Examiner, and skincare columnist. Specializes in anti-aging treatments and personalized skincare formulation.
Mackenzie Saari
Licensed Esthetician
Professional licensed esthetician offering specialized services including lash extensions, sugaring hair removal, and anti-aging treatments. Brings additional expertise in facial muscle toning techniques.
Questions
What skincare services do you offer?
We provide facials, peels, acne treatments, anti-aging therapies, sugaring hair removal, cold light therapy, and ultrasound treatments. Our services include personalized consultations and custom-blended skincare products.
How do your acne treatments work?
Our acne treatments combine in-house procedures with home care regimens targeting hormonal, dietary, and lifestyle factors. We use gentle exfoliation and specialized products to reduce inflammation and prevent future breakouts.
Do you offer personalized skincare consultations?
Yes, every client receives a comprehensive skin analysis evaluating type, condition, hydration levels, and product compatibility to create tailored treatment plans and home care recommendations.
What makes your skincare products different?
Our products are custom-blended to match individual skin types and conditions. We offer natural, chemical-free formulations from trusted brands like Circadia and Osmosis that nourish rather than irritate.
Are your treatments suitable for sensitive skin?
Yes, our specialists use gentle techniques and hypoallergenic products appropriate for sensitive skin. We perform patch tests and customize treatments to minimize irritation during every session.
How often should I schedule appointments?
Treatment frequency depends on individual needs. Many clients maintain results with monthly facials, while corrective treatments like EMS may require 8-12 sessions spaced two weeks apart.