Business Details
50+ Years
experience
Trusted Baby Products for Everyday Adventures
Gold Bug has been a trusted leader in designing baby and kids products for over 55 years. Founded in 1968 by Bill Gold, our company pioneered innovative safety-focused essentials like the patented Head Support, which has sold over 20 million units. As a woman-owned business since 2012, we combine generational expertise with modern innovation to create thoughtfully designed on-the-go gear that simplifies parenting. Our rigorous safety standards exceed industry requirements, with products tested for durability, materials, and functionality to ensure peace of mind. We partner with major retailers like Walmart and Target while maintaining direct customer relationships through our e-commerce platform.Our collaborations with Olympic champion Allyson Felix and brands like Carters reflect our commitment to quality and accessibility. Headquartered in Denver, Colorado, we support maternal health initiatives locally and nationally through targeted investments and policy advocacy. With a legacy of trusted design, we continue evolving to meet the needs of todays families while maintaining the integrity that has made us a household name.
Services
Diaper Bags
Swaddle Blankets
Baby Shoes
Stroller Toys
Carrier Covers
Head Supports
Shopping Cart Covers
Safety Harnesses
Socks
Mirrors
Details
- Year established: 1968
Highlights and features
- 55+ years of experience designing baby safety products
- Woman-owned business committed to family-centric innovation
- Rigorous safety testing exceeds industry standards
- Available at trusted retailers like Walmart and Target
- Supports maternal health initiatives nationwide
Services
Diaper Bags
Our diaper bags combine functionality with modern style for parents on the go. Features include multiple compartments, insulated pockets, and lightweight materials. Designed to hold all baby essentials while maintaining sleek aesthetics.
Swaddle Blankets
Breathable cotton swaddle blankets promote safe sleep for infants. Gentle stretch fabric mimics womb-like comfort. Available in multiple patterns and sizes to accommodate growth stages from newborn to toddler.
Baby Shoes
Flexible, non-slip shoes protect tiny feet while allowing natural movement. Soft sole construction supports developing arches. Machine-washable designs come in seasonal colors and playful patterns for easy outfit coordination.
Stroller Toys
Engaging activity toys attach securely to strollers for entertainment during outings. Textured surfaces, crinkly sounds, and contrasting colors stimulate sensory development for infants and toddlers during travel.
Carrier Covers
Insulated carrier covers protect babies from weather elements during outdoor wear. Wind-resistant fabric with breathable panels ensures comfort. Universal fit accommodates most baby carrier brands and positions.
People
Bill Gold
Founder
Innovative entrepreneur who launched GoldBug in 1968 with the TV Bootie, revolutionizing baby accessory safety standards through continuous product development and industry leadership.
Katherine Gold
CEO
Bill Gold's daughter and visionary leader who became first female CEO in 2012, driving GoldBug's transformation into a woman-owned enterprise while maintaining family commitment to quality and safety.
Questions
Are GoldBug products tested for safety?
Yes, all products undergo rigorous safety testing exceeding federal requirements, including material durability checks and choking hazard assessments.
Where can I purchase GoldBug items?
Products are available at Walmart, Target, Amazon, and our official website for direct purchases.
Do you offer international shipping?
Currently we only ship within the United States through our online store.
How do I clean GoldBug products?
Most items are machine washable; check specific care instructions on each product's packaging or website description.
What is your return policy?
Unused items may be returned within 30 days of purchase with original receipt through the retailer or our website.
Are there any current product recalls?
No active recalls exist. Sign up for email updates to receive safety notifications directly from GoldBug.
