Business Details
50+ Years
experience
Your Trusted Source for Vitamins & Supplements in Saint Paul
Founded in 1968 by John Mastel, our business began as a small health food store driven by a personal quest for wellness. Over five decades, we've evolved into a trusted local destination for premium vitamins, supplements, and holistic wellness products. Our commitment to quality remains unwavering, offering curated selections of organic, biodynamic, and non-GMO products that meet rigorous standards. With expert staff trained in nutritional science and herbal medicine, we provide personalized guidance to support individual health journeys. Recognized as Retailer of the Year by Vitamin Retailer Magazine, we combine deep industry knowledge with community-focused service.Our leadership team, including General Manager Lauren Gaffney and Marketing Director Alina Hornfeldt, continues this legacy through innovative approaches like expanded mail-order services. We maintain transparency in product sourcing and prioritize education through blog content addressing contemporary health challenges. Our Twin Cities location serves as both retail space and wellness hub, fostering connections between customers and evidence-based natural solutions. With over 4,000 products and decades of collective experience, we remain dedicated to advancing wellness through superior products and personalized care.
Services
Vitamins & Supplements
Organic Herbs
Clean Personal Care
Functional Foods
Blood Drives
Details
- Year established: 1968
Highlights and features
- We offer 50+ years of specialized expertise in natural health products
- Our certified wellness experts provide personalized product recommendations
- We maintain strict quality standards for organic and non-GMO certifications
- Our staff includes Progressive Grocer's Top Women in Grocery award winner
- We combine traditional knowledge with evidence-based wellness solutions
What people say
Incredibly knowledgeable staff
Best herbal selection
Hard-to-find supplements
Personalized attention
Superior to major chains
Services
Vitamins & Supplements
We offer premium vitamins and supplements meeting strict quality standards. Our selection includes certified organic, non-GMO, and biodynamic formulations. Expert staff provide personalized recommendations based on current nutritional research and individual health needs.
Organic Herbs
Our curated organic herb collection features traditional and modern formulations. Knowledgeable staff guide customers in selecting appropriate herbal solutions. Products meet rigorous quality certifications and sourcing transparency standards.
Clean Personal Care
We provide personal care products free from synthetic additives. Our selection emphasizes cruelty-free, sustainably sourced formulations. Staff educate customers on ingredient safety and product effectiveness.
Functional Foods
Our functional food selection addresses specific dietary needs. Products include gluten-free, paleo, and keto-friendly options. We emphasize whole-food based solutions for comprehensive wellness.
Community Blood Drives
We host regular Red Cross blood drives supporting local healthcare needs. This community initiative reflects our commitment to public health beyond retail offerings. Events provide convenient donation opportunities for area residents.
People
Lauren Gaffney
General Manager
With over 20 years of experience in natural products retail, Lauren leads purchasing and daily operations. Recognized as Progressive Grocer's Top Women in Grocery, she combines deep industry knowledge with community-focused leadership.
Alina Hornfeldt
Marketing Director
As marketing lead for six years, Alina develops digital strategies connecting customers with wellness resources. She co-owns the store with Lauren, maintaining its legacy while expanding online engagement opportunities.
John Mastel
Founder
John established the store in 1968 after personal health challenges inspired his wellness journey. He operated the business for decades, building its reputation for quality products and expert guidance before retiring in 2023.
Questions
What types of wellness products do you carry?
We offer vitamins, supplements, organic herbs, clean personal care items, functional foods, and specialty wellness solutions meeting strict quality standards.
Are your products certified organic or non-GMO?
Yes, we prioritize certified organic and non-GMO verified products. Our staff can help identify specific certifications for individual items.
Do you provide personalized product recommendations?
Our certified wellness experts offer tailored guidance based on individual health needs and goals during in-store consultations.
What are your current store hours?
We're open Monday-Friday 9AM-8PM, Saturday 9AM-6PM, and Sunday 12PM-5PM. Closed major holidays.
Can I order products online?
While we don't have an online store, our mail-order program ships products nationwide. Contact us directly for assistance with remote orders.
