224 Design

read morePublished authors question how to connect with readers to get better publishing contracts. Companies and non-profits wonder how to grow loyal clients who will buy more services or widgets, or donate. Authentic brands with consistent, affordable tools are the answer. 224Design creates healthy brands for those who are thoughtful, creative, and care deeply about their work. Go from simply being in the black, to being in the pink.

read moreI began 224Design in 2004. I already had more than ten years of experience in advertising and design, building marketing materials for government agencies, non-profits, B2B clients, and international brands. When I branched out on my own, I was determined 224Design would follow a simple philosophy: create award-winning, effective brand components, at a fair price, that are authentic to each client. Oh yes, and enjoy every minute of it. By 2008, when this little company of mine won the Roanoke Chamber of Commerce's Micro-Business of the Year award, I knew that my approach to brands was keeping me, and my clients, in the pink.

read moreBuilding an effective brand means connecting with your ideal audience in such an authentic way that they become truly loyal fans. The results speak for themselves. All my clients and authors see a 25-70% increase in profits, audience, or reader connections. Beautiful design is all well and good, but logically planning projects can prevent ideas and costs from spiraling out of control. It removes the subjective "do we like blue?" and inserts the objective "What makes us better?" Where and how your ideal audience connects with you is different for every author and client.