Amy Wurschum

read moreHelping companies reach their goals by overhauling their brand isn't just my job, it's my passion. I'm an especially good match with any capable marketing individual or agency, since what we bring to the table collectively is not only visually compelling, but is based on solid marketing objectives. Your corporate identity shouldn't just be pretty. It should be effective, providing a real return on investment.

read moreNewport Medical has been providing high quality ventilators for over 25 years. While not ready to change their logo, they did want to step up the rest of their identity. Custom photography was shot, which I colorized as part of their new look and feel. Because this look uses their existing logo and corporate colors, it retains brand equity for Newport while allowing them to expand their marketing efforts with a fresh approach.

read moreAccumetrics has created a platelet function testing machine which works, in part, by shining light through a blood sample. On the cover of the pocket-folder brochure, you see a "burst" of light shining through the graphical slowing lines (representing blood) with the headline, "Shedding light on platelet function."

read moreCabrillo Economic Development Corporation provides housing services that facilitate self-sufficiency for individuals and families who are most lacking in opportunity in Ventura and Santa Barbara counties and adjacent areas in Los Angeles county. This identity system subtly references blueprints in the logomark to reflect the homebuilding aspect of CEDC, but the photography in the newsletters and brochures reflects the heart of their misision - the people they serve.

read moreNathan, McDowell & Rose is a small human resources firm serving the Entertainment industry. The fun, quirky imagery and attitude of this identity package reflect not only the direct, personalized approach of this firm, but also the clients they serve. This project was done with Chris Conant, who handled marketing strategy, naming and tagline copy.