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Tony Mogavero & Kenneth Fata are the co-founders of Area Rugs Direct, a new innovative concept for decorating and interior design. Established in 2005, Area Rugs Direct was the 1st to bring this concept to the Tampa Bay Area. In 2008, we currently have served Hillsborough, Pinellas, Pasco, Hernando; and we're now expanding to Sarasota area. Our vision was to supply our clients with great range and service that exceeded their expectations, as reflected by the testimonials we currently have collected through the years.