B2b Direct Marketing Intllgnc

read moreThe world of B2B marketing has become more and more complex over the last ten years. We are seeing many clients struggle with this complexity and the all the integrated functions and supporting marketing/IT technology that is required to be successful today. The process of acquiring new customers, developing the customers you have along their individual life cycles, retaining customers and reactivating customers has gotten much more complex and, in many cases, more expensive. Companies with sales of less than $250M struggle to keep up with recruiting, training and retaining all the qualified staff necessary to perform the many specialized and often highly technical marketing functions.

read moreB2B Terry Jukes is President of B2B Direct Marketing Intelligence LLC, a consulting practice providing a variety of services to the multi-channel marketing/catalog industry. Currently Terry acts as an advisor or intermediary for dozens of B2B direct marketing companies. Terry is the former President of two large B2B catalog companies - Misco Computer Supplies NA and gNeil Companies. With more than 25 years of experience, Terry has seen first hand the inner workings of dozens of successful direct marketing and catalog companies in USA, Canada, UK, Europe and Asia.