Gift Shop in Boulder, CO
The idea for Basket Kase was literally dreamt by Schubert, a retired flight attendant and co-owner of the firm. In my dream, I named the firm, picked out my partner, and came up with the business plan and many marketing ideas. She called Kathy Donnel, a former teacher, who had 16 years knowledge designing and creating theme baskets for Hospice and other nonprofit organizations, and told her about the dream. I felt somewhat awkward calling her, Schubert says, but instead she found a very receptive listener.