Busch Jewelers

George Busch Sr. Started the very 1st location of Busch Jewelers in Newark, New Jersey right after WWII. The success of that store drove the expansion machine. So in the next decade George Busch opened a store in Atlanta, GA and 2 stores in Dallas, TX. As the expansion stores began to prosper opportunities to expand began to come to Mr. Busch. Very few times did he ever find the best deal until a store named Sterling's Jewelry in Abilene, TX was presented.