Clarke Group

read moreImagine hiring a CPA, an attorney, or even a doctor and not having regular access to his or her expertise. That can happen at some agencies where the principals that initially solicit your account, hand off the work to a group of underlings you then get to deal with on a day-to-day basis. But, that won't happen here at The Clarke Group! We strictly adhere to the belief that all our clients deserve a proven advertising expert actively involved in helping build their brands and driving their sales every single day.

read moreCarter has been Tampa Bay's premier marketing expert for over 20 years. His comprehensive knowledge of the varying demographics in our region has been the key to our success. We can always count on Carter to send the perfect message to the exact customer at the lowest acquisition cost possible. Thank you, Carter!

read moreBusiness is ever evolving and as an owner is it important to change and adapt. When it came time to freshen our brand and image, Carter was there with creative ideas and a marketing strategy tailored to our needs and budget. His knowledge and advice have been invaluable. He and his team have been a wonderful addition to our business.

read moreI have trusted Carter Clarke and The Clarke Group with our advertising for over 20 years. Carter's style of writing and the creativity of our TV commercials are a huge reason for our continued success.

read moreAt The Clarke Group, we fully embrace traditional forms of advertising and are very happy to report that the rumors regarding the demise of conventional advertising vehicles have been greatly exaggerated. Television, Radio, Direct Mail, Print and Outdoor are all still highly viable media alternatives that can produce amazing results for advertisers. This reality flies in the face of the many so called "experts" who energetically predicted that all significant marketing and advertising would shortly end up "on the web."

read moreIf you want advertising that produces results, you must first identify and understand your best potential customers. That may sound simple enough, but many advertisers don't realize the degree to which they must go to grasp what makes those customers tick and most importantly, what makes them act. The task requires asking traditional questions and using modern data technologies to answer them. Who are they? What do they really want? When are they most likely to want it? Where will they find it and how?

read moreMother's Day holds a special place in the hearts of the IDC owners and accordingly, they challenged us to develop a TV commercial that celebrated the essence of motherhood in lieu of the typical merchandising spots that were standard fare from the competition. This is the result and we are very happy to report that the response received from customers and many other industry sources was overwhelmingly positive. The client also appreciated the very low cost of production. After running "Testimonial" and "Accolade" TV spots for the better part of four years, Bascom's management asked us to develop a new commercial that focused more on the feeling and vibe of the restaurant.