Clienttrax
Marketing Agency in Topeka, KS

Contact Details
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read moreKevin Varnon has over thirty years of IT experience, primarily in database technologies. He holds a Bachelor's degree in Computer Science (BS/BA) and a Masters in Business Administration (MBA). He has worked in numerous industries including sales, retail, banking, finance and insurance. His experience includes platforms from mainframe to client/server, web and internet, and various databases including DB2, SQL Server and Access. For the last twenty years, Mr. Varnon has concentrated on custom database and CRM applications.
read moreConsider the following diagram, which shows a homepage and a landing page. The orange areas on each diagram represent links on the page. Having fewer links on your landing page has been proven to increase conversion rates when it comes to paid advertising, as there are fewer available distractions. Which is why expert marketers doing paid advertising always use a dedicated standalone landing page as the destination of their ad traffic. Lead Generation landing pages (sometimes referred to as lead gen or lead capture pages) use a web form as the Call to Action, for the purpose of collecting lead data such as names and email addresses.