Contact Media, Advertising Agencies Tampa

read moreFor most businesses, this would represent a significant change from the way things are today. In fact, just being able to tell if you made or lost money would be a significant leap. But put a few advertising sales reps in a room with some marketing directors or ad agency people and it won't be 30 seconds before someone throws out the term "investment." Now, I don't know about you, but in my mind the term "investment" refers to something purchased with the intent of generating a profit. And by definition, it implies that the value of that asset can be clearly determined after you purchase it - after all, you can't really call something an "investment" if there's no way to accurately track results can you?

read moreLet's be honest, if your business had a system in place that produced a steady and reliable stream of new customers, life would be a lot less stressful. But the truth is that most businesses have very little to no control over the volume of quality new customer leads they generate on a month-to-month basis. Basically, they get by on leads that trickle in from a combination of sporadic advertising, referrals, and whatever the salespeople can dig up. Can you get by this way? Sure. Is it ideal? No.

read moreEven more amazing than the numbers is the fact that, due to exponential growth rates, most of them have already become obsolete since this was written. Traditional marketing people look at numbers like this and salivate. They think of all the different ways to get in front of these people and push promotional messages out to them as if Twitter were one big TV network. The mistake they are making is assuming that traditional advertising rules apply to this new medium. Just because your customers are congregating online doesn't mean that it's appropriate or effective to interrupt them with promotional messages.