Creative

read moreWe believe: The best brands are built from the inside out. Values trump everything. A business can do good and be good. Inclusion inspires innovation. Great ideas don't come from New York or LA, they come from between your ears. Technology and art and commerce are at their best when they come together to solve problems. Our greatest potential lies not in things but in people. Your reputation is your most valuable asset.

read moreLaura Gallagher is the President of The Creative Company and the author of #180in120 - How to Recharge Your Business in 120 Days. She is the 2019 SBA's Women in Business Champion of the Year. In 2016, she was recognized by the Governor and the State of Wisconsin as a Trailblazer. She returned to school and became a 48 year old scholar in 2017 graduating from the Initiative for a Competitive Inner City program and Babson College's 10KSB. She is very proud of the talent and energy her team brings to every campaign at The Creative Company.

read moreYou may have seen Tyler Grihm in photos and videos from The Creative Company over the last few years. We've been working with him since the fall of 2017 when he volunteered to shoot and edit the Women's Entrepreneurship Day Wisconsin leadership conference. He made such an impression on us then that we continued to work together closely over the next few years. Producer Madison Lee and Tyler worked together at the agency to win the International non-profit video award we received from MarCom for the non-profit, Midwest Environmental Advocates 20th Anniversary mini-documentary, for example.

read moreOn March 1, 2020, the building we had been in since 2015 was demolished. In its place though is a brand new 5-story mixed-use development called West Washington Place. The Creative Company will move to the first floor facing West Washington Avenue when construction is complete on May 1, 2021. Some of you may remember this as the location of the Hotel Washington, a turn of the century hotel which many of us remember fondly. We're thankful for the long-term partnership we have with Madison businessman and our landlord, Gary Shmerler, who welcomed us to be part of this project in every way.

read moreMost companies want great press. When the media loves a non-profit or business, it's as if all the lights just came on. This takes time and effort though. Many of the organizations you read about, see on television or hear about on the radio have been intentional about their public relations efforts. This isn't a chance encounter with the other side happening - it's a committed plan in action. Public relations has far more credibility than an advertisement too - by a 9:1 to margin - but we think that's low.

read moreHow often are you asked for a headshot? Have you noticed that more companies have welcome videos on their home pages? Our fast-paced digital world means that people will watch and see before they dive in and read to learn. We recently had the privilege of capturing thePyranteam in action as part of theirtop tenfinalist recognition for theWisconsin Innovation Awards. You can see some of those images above. We first met Pyran when they were selected as one of the winners for the Governor's Business Competition.

read moreGoogle is Judging Your Website's User Experience Google's Core Web Vitals: Mumbo Jumbo or Worth an Investment in 2021? At The Creative Company, we spend a significant amount of time helping clients with their brand messaging. Sometimes this is during a crisis, but most often it is for those regular communication channels that we all use and enjoy: email, websites, . 8 Ways to Be Successful Right Now Gratitude & Reflections As the water on our lakes turns from liquid to frozen here in Wisconsin, it's a good time to step back and look at what's been accomplished as well as what's next.

read moreTheCompanies of CourageLearning Cohort will gather four times this winter to learn from leaders and companies who have incorporated Christian faith into the purposes and practices of their business leadership. Organizations profiled will be diverse and, depending on scheduling, we hope to include "live" interviews with some of the featured leaders. Short readings and/or videos will be assigned in advance of each meeting to strengthen discussion. Attendees seeking inspiration, new vision for their work, and a more integrated theological framework for business and relationships with all key stakeholders (e.g., customers, suppliers, employees, community, environment), will find meaningful content in this learning experience.