Decision Insight
Internet Services in Kansas City, MO
We've pioneered the use of online research not by simply shifting traditional methodologies to a new medium, but by designing new methods/tools that capitalize on this new space. We harness the capabilities of the Internet by combining an in-house team of artists and online programmers, advanced analytics and sophisticated modeling, and a thorough understanding of how the research will be used to make business decisions. In-Sight: Shopper Marketing and the use of Virtual Simulations.
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About Us
read moreDecision Insight is the shopper insights and retail strategy firm that uncovers shopper behaviors and motivations to develop effective strategies that win at retail. Three decades of consumer research experience have groomed the team at DI to actively anticipate the emerging needs of manufacturers, retailers and restaurant clients. Named by Path to Purchase Institute as the "purest research house among virtual shopping suppliers, " our approach is Shopper Centric and Retail Forward. We're trusted partners to manufacturers in all classes of trade, conducting virtual shopping across Food & Beverage, Pet Needs, Household Goods and Durables, Toys & Gaming, Pharmaceutical, Alcoholic Beverage and Restaurant categories.
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