Direct Response

read moreTo positively impact DRTV results by training marketers and entrepreneurs on the best practices of Direct Response marketing; and providing premier campaign management services to leverage our clients' Direct Response successes to build household brands and increase profitability across channels. Greg Sarnow is a Direct Response television pioneer and widely respected industry authority. Sarnow founded the Direct Response Academy in 1999 as the only educational institute dedicated to the needs of the Direct Response industry.

read moreIs your product right for Direct Response Television Marketing? Most experts simplify the answer by focusing on mundane questions like does your product need a demonstration, does it solve a problem, is there a five times mark-up from cost to selling price and are there consumer testimonials. These areas just scratch the surface in an otherwise complex, critical, rigorous evaluation that must take place. Television is the largest medium for Direct Response. All feasibility analytics look firstly at the footprint of your customer profile.

read moreDirect Response Marketing is widely recognized as the most effective solution for building brand recognition and creating sales simultaneously. The Direct Response Academy is at the forefront of Direct Response marketing as the only educational organization dedicated to training and educating organizations and individuals in the best practices and management of Direct Response marketing. When it comes to planning and implementing your direct response campaign, understanding general advertising principles is not enough.

read moreCompanies deeply entrenched in selling consumer products and services in retail are often times ill-equipped and rudely awakened when considering direct response. The direct-to-consumer approach demands a completely different skill set and infrastructure to succeed. Yet, the rewards direct response marketing offers and the short time it takes to achieve critical mass awareness using direct response attracts many companies to ask their agencies for a Direct Response marketing plan. Unfortunately the Agencies are not equipped for this request!

read moreFact: more money is spent on media in a successful direct response campaign than every other service combined. Managing your infomercial media well - and your DRTV agency - can impact your ROI by 5% to 15%. In a $10 million campaign, that can add more than $1 million straight to your bottom line. The focus here is on cost per call, cost per acquisition or order, and media efficiency ratios. Every airing's profitability can be seen immediately by the calls coming in and sales taking place. With DRTV's built-in accountability, daily results show which media buys are working, which are not, and how much to buy to maximize ROI.