Elam's Hallmark

Our story starts in Minneapolis, Minnesota. Guy Elam worked for the Dayton Hudson Corp. And opened the 1st Target store in 1963, and he got the retail bug! Throughout his career he opened several more Target stores throughout the US. In 1974 Guy moved the entire family to sunny San Diego to work for Sol Price(Price Club/Costco) at FedMart. In 1979 Guy and his wife, Mary, decided it was time to own their own business. They opened their 1st Hallmark store with the aid of their daughter Christie.