Exsell

read moreOur experience and expertise, along with our world-class suite of sales assessment and sales development tools, take the guesswork out of the equation. We help client companies increase sales and grow their revenues profitably and build a world class sales culture using best practices to attract, acquire and retain business and customers. President of Exsell Inc., is dedicated to improving the sales and business effectiveness and productivity for a wide range of clients - from high tech manufacturers to those who sell intangibles and business consulting services.

read moreI recently sat down with Mike Van de Kamp of Van de Kamp Consulting LLC (LinkedIn profile)to ask him about his thoughts regarding what companies and organizations should be doing when it comes to marketing themselves in the current economy. Jim: We've both been around awhile and this is not our first rodeo, so to speak, when it comes to experiencing a poor economy. Is there any common theme relating to how companies approach their marketing efforts when business conditions deteriorate and sales begin to slow or take a serious hit?