Eye-Mart Optical

read moreDiscerning Eye was named one of the Finest Optical Retailers in America by Invision Magazine. Each year this honor is only given to 10 opticals nationwide. We are proud to bring home this award to Iowa City.

read moreWe will search our collection of amazing eyewear to find 3 - 5 choices that match your preferences. Our team will coordinate a time for a virtual try on session that can be done using Zoom, FaceTime, or whatever works for you!. Your optician will give you feedback on the style and fit of all your frame choices. All that's left to do is to pick the winner! Your optician can discuss lens options and answer any questions you may have about your vision. After all our mission is to help you see well and look great!

read moreEye doctor Dan Wolfe is an independent primary health care provider who specializes in the examination, diagnosis, treatment and management of diseases and disorders of the visual system, the eye, and associated structures. Since 2007, he has been providing comprehensive eye exams and complete eye care in Downtown Iowa City at Discerning Eye Optical. He is a member of the American Optometric Association (AOA), the Cornea and Contact Lens Section of the AOA, and the Iowa Optometric Association. Dr. Dan Wolfe is involved in various volunteer and community organizations in the Iowa City & Cedar Rapids area.

read moreA vision "check-up" can be critical in spotting and treating issues before they affect your vision. This is especially important for children who may not even realize that the problems they may be having in school are actually vision related. Our comprehensive eye exam is designed to provide a complete evaluation of your vision health since many vision problems have no obvious signs or symptoms. When you visit Discerning Eye, you can be assured that we take a comprehensive approach to eye examinations.

read moreResponsible for greeting customers, reading their eyewear prescriptions, and assisting them in selecting the proper frames. Performs a full range of purchase ordering and inventory responsibilities. Accountable for corresponding with patients via e-mail and phone. Must process product returns and use phone system to schedule patient exams. Associate is responsible for greeting customers and assisting them in selecting the proper frames. Responsible for the overall administration of Discerning Eye.