Footaction

In 2004, the Company acquired Footaction with an objective of increasing its market share in the US by purchasing a business that caters to a consumer that typically resides in an urban area and embraces edgy fashion styles. Footaction's roots in urban America have offered significant street credibility with urban fashion-trend influencers. The target clients for Footaction are predominately males, under the age of 25, who are inspired by athleticism but defined by street culture.