Gordie Boucher Lincoln Mercury
Car Dealer in Madison, WI

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Gordie Boucher Lincoln Mercury
read moreWe proudly serve the entire Janesville WI area, including Beloit, Milton, Whitewater, East Troy, Stoughton, Oregon, Jefferson, Fort Atkinson, Johnson Creek, Evansville, Delavan, Elkhorn Lake Geneva, and Clinton as well as Northern Illinois cities like Rockford, McHenry, Crystal Lake, South Beloit, Roscoe, Rockton, Poplar Grove, and Belvidere. We are excited to help you with every aspect of your car shopping experience. We are confident in our dealership's knowledge and service to make your visit as stress-free as possible.
About Us
read moreThe Boucher Automotive Group began back in 1977, but it can trace its roots back to 1956 when Gordon F. Boucher first began his automotive career at a local Milwaukee dealership. Twenty-one years later he set out on his own to create the best dealership he knew how to. Turns out, he knew how to make some pretty great dealerships. There is a new Chrysler, Dodge, Jeep, or RAM out on our lot for you. We have nearly 400 new Chrysler, Dodge, Jeep Ram vehicles that represent all of the most popular including Wrangler, Cherokee, Grand Cherokee, Ram, Compass, Pacifica, Durango, and the all new Gladiator.