Guideone Insurance

More than six decades ago, and long before niche marketing and corporate citizenship were popular business strategies, GuideOne Insurance was established upon two key philosophies that endure to this day: a commitment to social responsibility and a commitment to serving clients in select niche markets. During the mid-1940s, William N. Plymat, an insurance executive and attorney, set out to create an auto insurance firm that would insure non-drinkers at lower rates.