Innovative Communication Solutions

Mobile phone consumer research is both an art and science, especially among smartphone users who are completely immersed and engaged with the growing number of sophisticated handsets on the market. Phones are an intimate part of their lives. In September, 2009, Joy Liuzzo with InsightExpress, a digital marketing research company, appeared on MobileBeyond to consider her ongoing studies of consumer mobile behavior. She returns to update us on three different kinds of mobile phone users: Intensives, casuals and restrained.