
Primerica's roots date back to 1977 when the firm embarked on a revolutionary crusade to transform the life insurance industry. Primerica's Buy Term and Invest the Difference philosophy encourages middle-income families to purchase affordable term life insurance so they can have more money to invest in their family's future. Today, Primerica has expanded its crusade to address the number one financial disease facing families today: debt. Primerica offers solutions to assist families eliminate crippling debt from their household finances.