Market-Vantage

read moreConverting visitors into sales is the most important element of online marketing. Let us show you how to offer your visitors something of real value in exchange for their contact information. Market Vantage designs, implements and measures the results of web marketing initiatives for our clients to help them make their businesses more successful. We are seasoned business and Internet marketing professionals with a wealth of real-world experiences to share. If you believe that business could be enhanced by a better marketing strategy to leverage the Internet as a marketing vehicle, please contact us in confidence for a free initial phone consultation.

read moreTo better service our clients, we often work closely with other organizations allowing us to add complementary tools, expertise and specialization. Sometimes these working relationships "click" and we discover we are working with people whose professionalism and business ethics we respect and admire. We are pleased to provide you with an introduction to several of these companies here. Great Brook Consulting enhances organizational effectiveness through customer feedback management and applying that feedback for strategic value.

read moreWhen you're feeling unwell and go to visit your doctor, they generally examine you and run some tests before offering a diagnosis and prescribing treatment. When an organization approaches us because they are having problems with their online marketing, we likewise need to make a careful examination and run some tests before we can confidently determine what is wrong and explain what kind of fix is required. The Internet Marketing Checkup is our diagnostic framework. More than just a Website Audit, it has evolved over more than a decade and now consists of dozens of data gathering procedures that fall into seven areas of focus.

read moreWhether visitors are attracted to your site by Search Engine Optimization, Pay-Per-Click (PPC) ads, partner site referrals or conventional off-line ads, web analytics allows you to determine where they are coming from and how they are interacting with your website. In fact, if you are investing money or effort to attract website visitors, it is crucial to have an effective web analytics program in place and to know how to use it. There are many web analytics tools available, ranging from free to very expensive.

read moreIn addition, you may have come up with some of your own methods and customizations to track and score visitor engagement in order to gauge sales-readiness and measure the success of your marketing campaigns. Market Vantage can streamline your lead funnels and sales pipeline with a single tool that offers robust features in an easy-to-use platform. By combining these features in one solution, you will be able to track your campaigns, convert more leads to sales and continuously improve your marketing initiatives.

read moreIf you are considering placing ads using the Google Ads platform, or if you're already running ads but without much success, we can help. Google Ads is an amazing advertising platform, but over the years it has become increasingly rich in features and complexity. If your Google Ads strategy consists of little more than choosing some keywords, writing ad copy, and punching in a credit card, you're not likely to come out a winner. Market Vantage has been successfully managing Google Ads campaigns for clients for over 10 years.

read moreGetting traffic to your website can be accomplished in a wide variety of ways that include both online and off-line methods. Market Vantage focuses on online traffic generation. But generating traffic to your website needs to have a focus. The more relevant the visitors that come to your site, the greater the number that can ultimately be converted to prospects or customers. This is why your efforts should be geared towards attracting prospects to your website, not just generating large numbers of visitors.

read moreMarketers and organizations that want to target potential B2C clients or a specific demographic, prefer the Facebook advertising platform. Facebook offers different ad campaigns based on marketing objectives including: growing brand awareness and reach, driving traffic to a website, increasing post engagement or page likes, collecting lead information, gathering event registrations, and more. Market Vantage provides Facebook advertising assistance to organizations and tailors ads to target audiences based on campaign and budget allocation objectives.