Marketing Machine

read moreGreenville Appliance and Mattress is a locally- and family-owned retail store in Greenville, NC. They offer kitchen, laundry and home comfort appliances, mattresses, outdoor furniture sales, servicing and repairs. Mandel is a leading global communication skills training company, which partners with organizations around the world to help employees and executives gain confidence in thinking through ideas. In 2013, Garner TV & Appliance, a family-owned retailer that had been in business for over 40 years, came to us with a unique challenge: the company was no longer selling televisions and they needed their customers to understand that their much-admired local business.

read moreThe Marketing Machine (TMM) is an innovative, creative marketing agency located in downtown Raleigh NC. Our mission is to do everything it takes to bring your B2C brand to life. We work with both Business to Consumer (B2C) and Business to Business companies (B2B) looking to improve or establish their brand presence. We provide conceptual, design and production resources to help YOU build long-lasting relationships with your clients. TMM typically works with companies with yearly revenues of $3 million to $20 million a year in the Raleigh, central North Carolina and surrounding areas, and specializes in helping our customers grow their businesses.

read moreSay it simply. Say it smart. Say it better than anyone else. Our copywriters know just how to capture the right words that tell your story memorably and communicate your message effectively. Good copywriting is not about dumping lofty dictionary words into sentences or force-fitting keywords into web content. It's about leading with an idea and fleshing it out in ways that are unexpected yet always relevant to your audience, user and reader. Whether it's a website, blog, print ad or brochure, The Marketing Machine's copywriters know how to adopt your company's brand voice, align with your overall content marketing strategy and ultimately hit the right emotional triggers and move the needle.

read moreToday, so much of the customer experience, occurs online. So it's vital for brands to have a clear online presence along with a compelling story to tell. At the Marketing Machine, we will translate your brand narrative into a well-honed and executable digital strategy, and develop moments of engagement that inspire and lead to action. While a campaign's marketing mix may call for display banner ads, preroll video, landing pages and retargeting efforts among other tactics, our real objective is to weave together a consistent online and offline brand story that stands out and feels authentic.

read moreAlmost any design shop can mock up an ad or knock out a few web banners, quickly getting your message out in the marketplace. But too often, that message becomes wallpaper, fails to connect on any emotional level and results in almost zero measurable lift in sales, leads, sign-ups or conversions. What we do is different. First, we don't believe in any sort of 'classic marketing mix.' Do you know when a billboard makes sense? Should you be in print, on TV or both? How about a digital campaign? Retargeting or pay-per-click?

read moreAt the heart of your business is a visual identity. Your brand, the products or services you offer, your logo, collateral, signage, even the interior design aesthetic of your offices - they are all rooted in design and work together to convey your personality. Knowing who you are and then encapsulating your essence through design is key to ensuring that your brand always feels authentic in the minds of your customers. Not having a clear design strategy, risks confusing or alienating clients and stakeholders.

read moreWe believe that a successful brand will consistently deliver upon and reinforce its essence with every communication, touchpoint and interaction. Volvo is safety. Disney is fun family entertainment. BMW is The Ultimate Driving Machine. What's your brand? Also, we believe that a brand is more than just the collective sum of its visual elements. A brand's promise should be embodied equally in how it does business, in the way its people speak and in the distinct personality of its employees and champions.

read moreThe original, one-and-only TMM founder and "head mechanic", Paul is the agency's creative director, marketing strategist, brand guardian and sales force all wrapped up in one high-octane package. No doubt you'll have met him at your very first call; Paul will continue to discuss opportunities with you and be available anytime you need him. Otherwise, he'll be watching over all this Machine produces, ensuring the TMM seal of awesomeness on every project. David is our strategist, consigliere and the nuts and bolts guy who ensures our accounts are running smoothly.