
The American Heritage Dictionary defines Moxie:mok'se) n. 1. The capability to face difficulty with spirit, pluck, courage. 2. Experience; skill; shrewdness. 3. Initiative; aggressiveness. Or we tell people that Moxie is a soft drink older than Coca Cola, that is still being made in the North East. We would give samples to customers but it really isn't all that nice. Or if they really press us for the truth, we pull out the above picture and tell them that the firm was named after a unique English Shorthaired Pointer that belonged to Walt Crory.