New Balance
Shoe Store in Madison, WI
Originally called Youthful Shoes, what became Morgan's Shoes opened in 1961 on State Street in downtown Madison, Wisconsin. A year later in 1962 the store moved to its current location at Hilldale Shopping Center. We were one of the original tenants of the then brand new Hilldale Mall and we're in the same location today. At that time we sold only kids's shoes, but soon the inventory was extended to include adult shoes. Ken Morgan bought Youthful Shoes from his partners in 1983 and renamed it Morgan's Shoes.
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Shoe Care
read moreUsing Cedar Shoe Trees will extend the life of your shoes. During a normal day your feet produce over a 1/4 cup of moisture and more when you're active. This moisture is absorbed into the linings of your shoes. It decreases the life of your shoes by causing deterioration of the leather, thread, and other shoe materials. Placing shoe trees in your leather shoes every night removes this moisture. The shoe trees absorb the moisture by drawing it out of shoes. The shape of the leather is maintained by the tension of the shoetrees.
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