New Direction Flooring

read moreSince opening its doors in 2002, New Direction Flooring has provided professional quality service to our customers, along with a wide selection of flooring products at affordable prices. We pride ourselves in offering personalized services, working closely with our customers on their projects to insure that every attention to detail is met. This personalized service has built a lasting relationship with our customers that will continue in the years to come. New Direction Flooring is a member of the Rochester Area Builders, Inc. and a member of the Rochester Area Builders Remodelers Council.

read moreLaminate wood flooring is becoming increasingly popular by recreating the look of hardwood and stone flooring, yet at a fraction of the cost. The benefits of laminate are its durability, easy maintenance, and virtually stain-proof surface. At New Direction Flooring, we offer a wide selection of different sizes and shapes of planks, tiles, and squares in many styles and colors. With our wide assortment of laminate flooring, we can match or complement any room decor. Easy-to-install locking systems are ideal for the do-it-yourselfer, or let our professional installers complete the project for you.

read moreA wood floor with its rich tones has great warmth and beauty. Traditional species like solid oak, maple, walnut and cherry are being joined in popularity by prized exotics like tigerwood and mahogany. At New Direction Flooring, we offer a premium selection of hardwoods, along with the finest finishes that will add beauty and character to any room in your home. Our flooring consultants will assist you in choosing the variety of hardwood flooring that is best suited to your home or commercial project.

read moreCarpeting adds softness and warmth to a room and comes in a wide selection of material, style, color, pattern, texture, and cost options. Today's carpets are easier to maintain with their advanced soil, stain, odor, and static-resistant features. Our flooring consultants will help you select the correct cushion and texture of carpeting that is exactly right for your home and lifestyle. New Direction Flooring carries an array of high quality name brand products by major carpet suppliers including Mowhawk, Shaw, Dreamweaver, Southwind, Unique Carpets Limited, and more.

read moreWe carry quality tile brands such as Ceramic Tile Works, Paramount, Maniscalco, Natural Stone and Tile, Kate-Lo, Rubble and more.