Panache String Quartet, Chicago

Panache is led by its CEO & Principal, Jonas Pascua. An expert violinist for 14 years, he graduated from the Stephen M Ross School of Business at the University of Michigan in 2005 with a concentration in marketing and corporate strategy. The business was began when Jonas was asked to put together a string quartet for a friend's wedding. Too busy with school at the time, he tried to find a group for them. After finding talented groups that didn't know how to present themselves or take attention of customers on a service aspect and marketing savvy groups without any talent - he saw the need for a firm that was THE brand for live music, where it could:Set the standard for quality & service for its industry, Transform live music into a convenient and affordable luxury.