Parallel Path Search Marketing

read moreWe are "digital-first" marketers who are passionate about supporting the well-being of the people served through our health, wellness, and lifestyle clients. Your audience doesn't consciously segment their media consumption by "traditional" and "digital" channels. That's marketing-speak. However, their behavior tells us they do. From the digital natives to digital immigrants, the first thing your audience does when they wake up in the morning is to grab their smartphone and start to consume media impressions and content, before even getting out of bed.

read moreAlmost all buying cycles start with search. People can't buy from companies they can't find. That's why we think about Search Engine Optimization as an approach to marketing rather than a channel. Accessibility ensures that the search engines can properly crawl, index and understand a website(s) and its assets. Relevance assures that the search engines accurately return an appropriate web page on the search query results. It is in the reach phase that the greatest influence in increasing targeted traffic happens on and off-page.

read moreThere are quite a few tools available to help you plan and post social. It might be difficult to decide which ones are right for your organization, but you can start by considering each tool according to the following five criteria. And of course, reach outto learn more about our social media management and content marketing services. We'll do the heavy lifting for you.

read moreOne of the most powerful ways to increase brand awareness, conversion, and loyalty is through the creation and distribution of content. But there's more to content marketing than good writing or pretty pictures. Good writing ultimately moves your audience towards your business goals. It creates high-value engagement, as users spend quality time interacting with your brand. Our proven approach to content ideation, writing, and distribution translate to real results for our clients. Photography makes a lasting impression on audiences across the digital landscape and beyond.

read moreGreat websites acquire users and inspire engagement and action. High-performance sites segment their audiences and guide them through an intuitive user experience toward a result that aligns with specific business goals. The most effective websites communicate the brand's message while supporting data collection. Collecting and analyzing the metrics behind user behaviors allows you to get a deep look at your audience. Once you understand exactly how people interact with your website, you can optimize your website to capture their attention while encouraging them to move further down your sales funnel.