Red & Black Bookstore

Red & Black College Bookstore is the bookstore for Red Raiders. Owned by Chris Toelle, Red & Black is the only Texas Tech Alumni Owned and Operated Bookstore! As Texas Tech's only Alumni Owned and Operated Bookstore, we know what it means to be a Red Raider. We know the truth about your classes, your professors, and we know what college is really about. You've never been in a college bookstore atmosphere like this before. If you're over 21, come in during every home game, buybacks and the 1st week of each semester for a FREE beer and/or margarita (don't forget your ID)