Roop

read moreRoop & Co. is an award-winning, strategic communications agency that specializes in content marketing and graphic design for B2B businesses. We create compelling content, distribute it across digital and traditional channels, and measure its impact on our clients' business goals. Equipped with vast industry expertise, wide-ranging capabilities and distinct talent, our team delivers a hands-on, highly targeted approach for each of our clients. Since our founding in 1996, we have exceeded industry standards and client expectations through high-quality content, attention-grabbing creativity, strategic implementation and measurable results.

read moreIn order to be effective, media relations requires careful planning, a solid strategy and succinct storytelling. When you have the right plan in place, it is a cost-effective marketing tool that can help to maximize publicity for your organization, position it as a thought leader and generate more qualified leads. At Roop & Co., we can help you develop and execute a strategic media relations strategy that is specifically tailored to your business. Our team has established relationships with key reporters covering a wide range of beats at the local, regional and national level, and can leverage this rapport to strategically position your organization in news stories that will help achieve your business objectives.

read moreAn effective PR strategy involves careful planning and proactive communication. We provide all levels of strategic PR counsel, from managing complex communications issues to acting as a sounding board. Your brand is the story of your organization. We bring your story to life by developing a brand that is synonymous with your organization's mission and carrying it throughout all of your marketing vehicles. At the heart of every great marketing strategy is even better content. We create compelling content, distribute it across digital and traditional channels, and measure its impact on your business goals.

read moreAt its core, your brand is the story of your organization. It's made up of all the elements that make your business identifiable and allow it to stand out from your competitors. An effective strategy will evolve into cohesive key messaging, a strong emotional connection with your target audience and, ultimately, higher equity in your marketplace. At Roop & Co., we can help bring your story to life through the branding process. Our team works with you to ensure your brand strategy is synonymous with your organization's mission and is carried throughout all of its marketing vehicles - both internal and external.