Rouses

When J. P. Rouse established the City Produce Company in Thibodaux, Louisiana, in 1923, clients who were used to going to the corner store for groceries were just starting to shop at supermarkets. Rouse knew the finest produce in America came from Louisiana, and he wanted the rest of country to know it, too. His City Produce Company set about buying locally grown fruits and vegetables from farmers in Terrebonne and Lafourche Parishes, and at the French Market in New Orleans.