Rugged Bear

The Rugged Bear has a long history of designing kids's apparel that withstands the test of time for both style and durability. In fact, parents throughout New England and beyond have relied on The Rugged Bear for three decades for high-quality, value-priced, fashionable kids's activewear. As the founder of Eastern Mountain Sports, a prominent outerwear clothing chain for adults, Alan McDonough had clients who were looking for a store that would provide the same high-quality, durable outerwear for their kids.