Skip Fordyce Harley-Davidson

Skip Fordyce Motorcycle Center (SFMC) was established in 1941 by a legend in post World War II motorcycle history- Skip Fordyce. He and his wife, Ruthie, settled the dealership in downtown Riverside on 14th and Main Street. A master of promotion, Skip built the dealership into a local institution, with a highly recognizable logo and firm truck, which is still remembered by many current clients. SFMC sold many brands through the years, but by the '70s only Harley-Davidson and Honda remained.