
The most challenging part of building a Web site is not so much the nuts and bolts of development; it's the planning and conceptualization. Before any actual designing and development can take place, you need to define your Web site's main purpose, what message you prefer to convey, and how this message will be conveyed. You will need to have a company understanding of your core audience, and cater to its requirements and style. A graphic design company's Web site, for example, shouldn't look like a financial institution's Web site because they convey different messages to different audiences.