Society For Marketing

read moreEffective February 1, 2021, SMPS HQ will have a new office at 625 N. Washington Street, Suite 302, Alexandria, VA 22314-1936. Our phone numbers will remain the same. If you have any questions, please email info@smps.org. Join the largest community of marketers and business developers in the A/E/C industries as we R.I.S.E. Get a jump-start on your firm's new positioning and identity in 2021. This three-day master class with Josh Miles, the Society's CMO and author of Bold Brand 2.0 shares secrets to leveraging brand strategy to differentiate and market your A/E/C firm.

read moreWe believe in Business Transformed Through Marketing Leadership. In fact, today's most dynamic and successful A/E/C firms have realized the important balance between sellers and doers, between marketing and business development, and have used this important distinction to their advantage. Through networking, educational opportunities, and industry leading research, SMPS members gain a competitive advantage in positioning their firms successfully in the marketplace. On top of that, SMPS offers its members ongoing professional development, leadership opportunities, and marketing resources to advance their careers.

read moreAlthough marketing is a term that most A/E/C marketers use every day, have you ever considered what the definition of "marketing" is? As you can imagine, even within the A/E/C industries-from region to region, and firm to firm-you'll get a variety of opinions. However, for the purposes of the definition of marketing in the A/E/C industries, here is how SMPS defines marketing. The process of creating firm awareness; building and differentiating the brand; driving business development activities; and identifying, anticipating, and satisfying client objectives to achieve profitable business goals.