Stephenson & Taylor

TEPHENSON+TAYLOR was established in 1981 by Peter Taylor. After considering many suggestions regarding what to call the firm, he had nearly settled on Ogilvy, Bernbach, Bates & Taylor when his mother said it was just too long for anyone to remember. Of course, she was right. Indeed, who would remember all those names. Thus, the name Stephenson came to prominence in the firm's lore. Today, the story has it that Stephenson was a silent partner at the startup. Not true.