Superior Lexus

Lexus believes that kids have the potential, and the desire, to make the world a better place. To encourage them to pursue their dreams, Lexus will support organizations that build, shape and improve kids's lives. The Lexus Pursuit of Potential is a passionate pledge to better the world and, more specifically, kids's lives. Our philanthropy is more than just a financial donation. By partnering with charities that share our philosophy and commitment, we'll make a better tomorrow. In conjunction with our generous dealers, we'll contribute up to $3 million through the Pursuit of Potential.