Talk

read moreA crisis is an explosive event. An issue, in contrast, is a threat that inhibits your ability to do business. Left unattended, issues can quickly escalate into crises. At least 2/3 of crises would never occur if issues were identified early, managed effectively and monitored consistently. Nothing can thrust you into the spotlight faster than a crisis. And nothing has the potential to damage your company more - or even put you out of business. When an unexpected event or tragedy occurs, within minutes your customers, vendors, employees, colleagues and most importantly -- the media -- are watching and waiting to see what you will say and do.

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