The Idea Grove

read moreIdea Grove's branding process starts with a conversation. They helped lead us through discussions that reframed how we saw our business internally and shifted how we spoke about and portrayed our company to the market as we relaunched our brand. Idea Grove doesn't come to the table with a formulaic approach. They build individual strategies that match your specific goals, and that's how they helped us get national coverage in major outlets. Idea Grove takes the time to understand your business, your technology, and your customer.

read moreIdea Grove understands the power of trust-centered marketing because we owe our very existence to it. The agency started in 2005 with a popular blog by founder Scott Baradell, who discussed his profession and its challenges with vulnerability and self-deprecating humor. This instilled trust in readers, many of whom ultimately became Idea Grove clients. To this day, the agency has earned nearly all its business organically, through PR, referrals, social media and search. Over the past 15 years, Idea Grove has distinguished itself as that rare agency that truly "gets" growth-oriented B2B technology and e-commerce companies and their buyers.

read moreIt's not just about how you appear in the press but about how you appear everywhere. It's about managing how you turn up in branded search results and managing what's being said about you at increasingly important third-party review sites. It's about leveraging your customers to establish trust across the web. We can help you do that. Your company needs PR because PR establishes trust, and brands need trust more than ever. Public relations is no longer simply about securing mentions in the press, although that's still part of it.

read moreWe start the website redesign process with a conversation. We ask about business goals and the role your website is expected to play in meeting those goals. We will learn about your buyers and work with you to fill in the gaps that will help us better understand them. We then take that information and come up with a plan for the kind of site we think can best meet your objectives. Once we've decided on the site's structure and functionality, we turn to the look and feel of the site. This is where we talk about images and colors and fonts.

read moreMost agencies consider themselves "integrated" communications or "integrated" marketing firms today. What that usually means, in practice, is that these agencies sell a cafeteria of services delivered by a group of individuals separated into silos. Idea Grove has worked very hard to be more than that. That's why we call ourselves a "unified" agency. Idea Grove's in-house writers and editors bring decades of experience as journalists, developers and IT managers. Our creative team focuses solely on the challenge of explaining complex technologies with compelling visuals.

read moreThe B2B tech world can be difficult to traverse. Competitors come and go. Disruptors flash into a market, turn expectations upside down, then disappear as quickly as they came. A tech giant buys one of your competitors, and suddenly you're facing an 800-pound gorilla. How do you stay on the path to success when there are always new obstacles to overcome? We recommend selecting an agency partner that's seen it all before - and that will put your success first. For more than 15 years, Idea Grove's unified approach to PR and marketing has helped growth-oriented B2B tech companies identify the stories they can uniquely tell, creatively get those stories in front of the right audiences, and measurably increase brand awareness and buyer trust.

read moreEverybody claims to be a growth hacker these days - at least if you check out people's bios on LinkedIn. The truth is that while marketers, developers and product managers can team up on some cool customer acquisition strategies to build user bases fast, most things that last take time. Trust, for example. You can't build it overnight because until you have some skins on the wall, and until you have proven you are good at what you do, people will be wary. That's just human nature. Idea Grove finds it frustrating when companies do make customers happy - but then don't take steps to use that trust to fuel growth.