The Laidlaw Grou

read moreA well-defined brand strategy starts with identifying the essence of your message of short and long-term goals and to define your brand objectives. We analyze the behavior patterns of your target customers, including social engagement and use the data to create a comprehensive outreach program including content marketing, social media marketing and creative direction. As part of the process, we analyze past performance of marketing outreach vehicles and their impact on brand awareness. When we've completed the analysis, we recommend outreach components to build brand equity.

read moreAt Laidlaw Group, we design print advertising that defines and builds brand equity. By combining creative strategy and well-written copy with compelling design, we educate and engage audiences on behalf of our clients.

read moreAt Laidlaw Group, we work closely with our clients to establish a focused visual corporate identity that reflects the core values of a brand. Our graphic designers start with a design strategy and build a consistent brand identity for all print and digital marketing materials.

read moreAt Laidlaw Group, we use social media to increase the visibility of brands and build relationships with customers. We carefully develop and manage social media campaigns that create and sustain user engagement. By analyzing engagement metrics, we optimize social media platforms that deliver results.

read moreAt Laidlaw Group, we recognize the importance of well-developed print design to communicate a brand's message. Our in-depth knowledge of typography, use of color, visual composition, and print production help us design memorable brochures, trade show graphics, environmental graphics, and 3D promotional pieces.

read moreWell written content empowers a brand. Our writers produce creative copy that's informative, factual and engaging. We work seamlessly to develop brand stories that create connections across digital and print mediums.

read moreQuality content isn't always focused on selling. It's essential to understand that concept. Successful social media marketing, storytelling and content development efforts should focus on building relationships with your audience. When you nurture those relationships, you become a trusted source for information that eventually influences buying decisions.