Tire Alliance Group

In 1995 during a provider sponsored trip to Japan, three major regional retailers started informal discussions of the benefits of partnering their businesses in a strategic alliance to aid one another survive the public strategy recently put forth by the Sears group (Sears, NTW, Western Auto and Tire America) To dominate the replacement tire industry as the self-proclaimed category killer. Upon their return from the trip, three more major independent retailers joined them to formally pursue a concept to level the area of competition.