
Karl owns a print business. He doesn't have a store front because he prints huge quantities of one or two color projects. His specialty is forms and envelopes that a business requirements right away and in a huge quantity. When the recession hit Karl's business got hurt quite badly. Fortunately Karl had kept the contact information of every customer he'd ever worked with. This included about 1, 400 email addresses. Karl was quite adamant that he was not and could not call all of the people on this list. We developed a series of 12 emails.