Wilson Diamonds
Jeweler in Provo, UT
Wilson Diamonds was set up in 1974 by Keith and Richard Wilson, who were at the time students at Brigham Young University. Their whole idea to begin a store came from Richard's attempt to buy a diamond engagement ring from the local stores. After looking around, Richard was disappointed at the lack of real information available from salespeople about quality, price, etc. He was disturbed about the lack of respect for thinking, intelligent people shown through the sales pitches.
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About Us
read moreFriendly, NEVER pushy, expert team to guide you. We hire the friendliest, smartest people we can find, who usually have zero previous sales experience. Then we take 6-12 months to train them on everything they need to know to guide you in making a great decision on a ring and diamond. You'll notice an immediate difference between our friendly ring consultants and the typical sales person at other stores. We purposely avoid hiring career sales people because they have been trained to be more pushy, and are primarily interested in making a bigger sale.