Work In Motion

Michele builds marketing programs for privately-held, business-to-business firms with sales forces but without in-house marketing departments. She serves as a project director and creative director - working with trusted graphic designers, web programmers and other talented people on a per project basis. Michele's customers and employers have seen sales and response rates increase dramatically with her energetic implementation of creative marketing strategies. She has achieved response rates of 20% on targeted direct mail campaigns, helped convert 7% of direct mail prospects into clients, quadrupled viewer click-throughs in key online advertising categories, doubled attendance at annual events, and tripled program enrollments.