Yonkers Honda

Established in 1923 by Joseph Roth as a Chevrolet dealer on South Broadway in Yonkers, Yonkers Motors has always been synonymous with trust and value. In 1970 Roth's daughter, Joy Gelb, heard that a new brand of tiny, fuel efficient cars called Honda was going to be made available in the US. She immediately recognized the great potential, and became one of the 1st Honda dealers in New York. A driving force in the automobile industry, Joy speedily became one of the fastest developing dealers in the area, creating a loyal client base where families have returned time after time to purchase cars.