Center-Marketing Effectiveness

read moreNew platform businesses face a difficult journey from having a great idea to reaching the critical mass necessary for ignition and growth. MPD Advisors devises ignition strategies and tactics, advises on product design and marketing, and makes connections with strategic partners and anchor clients. We work with established businesses that are launching platforms as well as venture-backed firms. Often, for venture-backed firms, one of us-Evans, Schmalensee, or Webster-joins the company's advisory board or the board of directors.

read moreMPD uses the new economics of multisided platforms, described in our award-winning books, to help established businesses navigate the rapidly growing, increasingly complex, and highly disruptive matchmaker economy. MPD helps incumbent platforms optimize value through pricing, product, and governance strategies, to developing strategies for extending their platforms including enveloping other ecosystems, to devising strategies to protect against disruption by new and enveloping platforms. We also advise single-sided companies on strategies for working within platform-based ecosystems and developing platforms themselves.