Geoactive Group USA
Communications & Networking in Austin, TX
Effective segmentation and value proposition analysis will reveal both significant opportunity and potentially wasted efforts. Understanding the problematic tasks that clients are trying to improve is the 1st step in the process. When a client selects a product they use metrics - measures of benefit value - to define what's important to them. We use a systematic four-step progression - collecting application information as use-case scenarios, choosing segmentation variables, then creating buyer persona profiles.